Private cloud has long been marketed as the premium option or a high-end enterprise grade service necessary only for mission-critical processes. The media and others pushing the underlying technology frequently emphasize data protection, ownership, and control as reasons for going private. Many believe public cloud to be the conventional solution when it comes to total cost of ownership (TCO) particularly for cost-conscious organizations. This is unsurprising given the hyperscalers’ periodic price reduction and the resulting media attention. However, this is not an accurate summary. In a recent study of 150 IT decision-makers, 41% claimed to be running their own private clouds at lower unit costs than the public cloud. A further 24% of respondents polled claimed they paid less than a 10% premium for their private cloud. Private cloud adoption is not primarily motivated by cost savings compared to public cloud. The most preferred benefit of a private cloud was data protection, followed by asset ownership and connection with corporate processes. Cost benefits, on the other hand, are still important: More than half of those polled said cost-effectiveness was a major factor in their choice to adopt a private cloud. Many people believe that the public cloud poses too many threats in terms of data security, performance, availability, and cost. With private cloud end users can appreciate the benefit of having complete control and ownership over their infrastructure, data, and apps in any scenario. Many CIOs believe that improved security, SLAs, compliance, and performance are important factors in their decision to use a private cloud.